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Other factors play a much smaller role—14% of users say that connecting around a shared hobby or interest is a major reason they use social media, and 9% say that making new friends is equally important.
Reading comments by public figures and finding potential romantic partners are cited as major factors by just 5% and 3% of social media users, respectively.
One in ten Twitter users (11%) say that reading comments by politicians, celebrities or athletes is a major reason they use online social networks, and 30% say that this is a minor reason for their usage of these sites.
Each of these is notably higher than the average for social media users who do not use Twitter (4% of these users say this is a major reason for using these sites, with 11% citing it as a minor reason).
Roughly two thirds of social media users say that staying in touch with current friends and family members is a major reason they use these sites, while half say that connecting with old friends they’ve lost touch with is a major reason behind their use of these technologies.
Additionally, men are a bit more likely than women to use these sites to connect around a hobby or interest—56% of male users say that this is either a major or minor reason for their usage of these sites, compared with 44% of female users.