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Related: How Work Affects Your Love (and Sex) Life At the core of most companies’ growth plans is expanding mobile use.Online daters now spend more time on dating apps than they do on the sites themselves.Related: Cheatin’ Hearts Online Cost Businesses M a Day That means making a dent as a new player will be harder than ever since many will have to build a database of users from scratch, says IBISWorld analyst Jeremy Edwards.
Emerging sites appealing to them include Senior People Meet.com, Our Time.com, Silver Offering geo-dating apps, which allow smartphone users to locate potential dates nearby--has become almost a prerequisite for keeping up in mobile.That’s long been the province of niche sites like Grindr.com, whose users spend a huge 2 hours a day on the site, according to the company, and Tinder.com, which has apparently become a favorite among athletes at the Sochi Olympics.Thanks to the growth of such sites, the industry has expanded at 3.5 percent a year since 2008--right through the recession--to become a .1 billion powerhouse.
Analysts expect the acceleration to continue over the next five years.
The field is already crowded, with almost 3,900 companies running dating sites, according to a report last fall from business research firm IBISWorld.